“Don’t f*** the customer” was one of the founding values” upon which Atlassian was built. While ignoring the slang, what has separated Atlassian is this focus on the customer while enabling Teams across the globe. Atlassian is a public company with a ticker symbol “TEAM” which highlights what its core values are.
Atlassian was founded by Scott Farquhar and Mike Cannon-Brookes in 2002 built out of $10,000 of credit card debt.
2002 was an important time. Software was still in its infancy. Sydney was no-where even close to being in the worlds map of technology hubs and Scott and Mike were still young. They resisted outside venture investment for a long time. This allowed for a long term thinking while allowing for the ability to fail (with the founders all of 22 years old and both being university dropouts).
Scott and Mike were able to resist the resist the urge of raising venture money too early because they were making money from the beginning (US $1.3 million in 2003). This is the 3rd element we see having set the foundations of the company, which is generation and focus on cash flow. The 1st two elements were a long-term focus and the 2nd being focus on the customer.
We at https://thetwigg.com also see an interesting connection between software, its trend (eg: move to cloud), and linkage of what Atlassian was done for the customer, which in this case were the millions of businesses out there. Essentially, Atlassian was connecting technology (enterprise software on premise and on cloud) with business (end-customer) and was doing so by enabling people and processes to make effective TEAMS. That’s the core of what Atlassian is and has become.
Figure 1. Connecting Enterprises with Enterprise Software while enabling people and processes